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Internet Marketing
Course Description

Identifying Internet-specific marketing opportunities, improving customer relationships and getting your web site seen.

The Internet is an incredibly fast, cheap and effective marketing tool. You can use it to advertise your business, enhance customer satisfaction and perform competitive analysis. But online marketing is more than simply having a web site and using e-mail.

If the aims or topics you require are not listed in this description, please contact Christina to see if the training can be adapted to include them.

training@xtinalamb.co.uk

This course will enable delegates to:

  • Attract more and higher quality visitors to web sites
  • Optimise pages for good Search Engine results
  • Encourage visitors to buy online and provide information about themselves
  • Plan effective advertising and direct marketing strategies
  • Communicate effectively with Internet audiences
  • Research and monitor opinion using the Internet
  • Identify effective content for an online press office

Suitable for those wishing to use the Internet to meet marketing objectives and increase the impact of their communications.

Prerequisites:
Experience of using the Internet.

Course Prices

Related Courses:

Usability and Web Design
Two day course
Course Topics

Traffic
Attracting good quality visitors and prospects.
Driving traffic and keeping visitors there for longer.
Tracking visitors - where they came from & where they go.
Optimising for high ranking positions in search engines and directories.
Procuring links to your web site.

Customer Relationships
Establishing trust with effective design.
Encouraging visitors to buy online, send their details or request more information.
Using online newsletters to engage customers and promote loyalty.

Marketing Strategies
Establishing the most effective and acceptable methods of online communication.
Increasing the power of written content for web sites and e-mail communications by pitching it appropriately.
Using statistics and planning multilingual sites.
Effective ways to advertise online.

Research and Monitoring
Effective online research skills and resources.
Gaining an advantage by learning from the successes and failures of your competitors online.
How much truth is there in data collected and opinions voiced online?

PR
Opportunities and challenges for an online press office.