Learn how to achieve high ranking positions on search engines and increase traffic to your web sites.

Results on search sites such as Google, MSN and Yahoo are crucial in order to grow your audience. The higher a site appears in search results, the more people will find and visit it.

Although a specialised and ever changing discipline, essential search engine optimisation can be achieved easily by following simple rules and strategy. In this course, discussion of principals and technologies is supported by hands-on practice and real life examples. You can also choose a 'Get The Job Done' approach whereby your site is optimised (or a strategy for it is planned) during the training day.

If the aims or topics you require are not listed in this description, please contact Christina to see if the training can be adapted to include them.

training@xtinalamb.co.uk

Suitable for web designers, editors and marketers looking to increase traffic to their sites and visibility on search engines.

Prerequisites:
None.

Course Prices

Usability: Designing Web Sites That Work

Technology
Audience reach of the main Search sites
How do the most popular Search Engines work?
What is indexed and what isn't?

Research
Identifying popular & relevant keywords
Competitor analysis

Optimisation
Changes you can make on your web pages
Off-the-page SEO influences & impact
Avoiding problems with frames and dynamic sites
Increasing the crawlability of your site
Addressing duplicate content

Strategy
Auditing SEO opportunities & limitations of your site
Building an optimisation strategy for your site
Defining keyword strategy
Social media strategy

Getting Listed
Submitting urls to Search Engines
Paid listings
Hiding pages from Search Engines
Webmaster tools

Metrics
Monitoring referrals from Search Engines
Evaluating keyword performance
Benchmarking