Digital Training Direct  
Search Engine Optimisation Techniques
Course Description

Learn techniques to achieve higher ranking positions for your sites on Search Engines and increase traffic to your web sites.

A high profile presence on search sites such as Google, MSN and Yahoo is very important. The higher up you appear in the search results listings, the more likely the user is to visit your site.

Although a very specialised and ever changing discipline, essential Search Engine Optimisation can be achieved easily by following simple rules and strategy. In this course, discussion of principals and technologies is supported by hands-on practice and real life examples. You can also choose a 'Get The Job Done' approach whereby your site is optimised (or a strategy for it is planned) during the training day.

If the aims or topics you require are not listed in this description, please contact Christina to see if the training can be adapted to include them.

training@xtinalamb.co.uk

This course will enable delegates to:

  • Research top search terms and keywords
  • Assess web sites for effective SEO strategies
  • Devise and implement SEO strategies
  • Identify content adjustments to improve rankings
  • Identify off-the-page optimisation opportunities
  • Monitor referrals from Search Engines
  • Increase the relevance of listings copy
  • Troubleshoot SEO problem areas

Suitable for web designers, editors and marketers looking to increase traffic to their sites and visibility on Search Engines.

Prerequisites:
Basic familiarity with using Search Engines.

Course Prices

Related courses:

Usability: Designing Web Sites That Work

One day course
Course Topics

Technology
Audience reach of the main Search sites
How do the most popular Search Engines work?
What is indexed on Search Engines and what isn't?

Research
Choosing your keywords
Tracking search term referrals from Search Engines

Optimisation
Changes you can make on your web pages
Impact of off-the-page influences
Avoiding trouble with frames and dynamic sites

Strategy
Auditing SEO opportunities & limitations of your site
Building an optimisation strategy for your site

Getting Listed
Submitting urls to Search Engines
Paid listings
Hiding pages from Search Engines