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What is Good Design?
Criteria for good quality web sites.
Principles of user centred design.
Human factors and ergonomics.
Software and hardware issues for designers and users.
Planning
Identifying and planning goals.
Establishing a design process / project management.
Defining target platforms, specifications and audiences.
Design Elements and Information Architecture
Developing a graphic style.
Navigation and labeling.
Interactive and animated content.
Screen layout issues.
Fonts and typography.
Use of colour.
Attracting Visitors
Why people visit and come back.
Sticky content - encouraging longer stays and return visits.
Content
Pitching written content for the web.
Effective communication.
Images versus text
Developing sites for non-English speakers.
Ensuring accessibility for disabled visitors.
Legal issues
Usability Testing
Developing usability tests.
Measuring success.
Development
The style guide - a valuable asset.
Tools of the trade.
Finding inspiration and identifying design trends.
Avoiding common pitfalls.
This course is very flexible and can be extended to two days.
The examples can be tailored to a single company or sector
if required. |